The biggest challenge for famous brands today is to be found by users, are increasingly dispersed across multiple fronts. Let me explain: n years he spent a lot of money is a great brand to place its advertising in traditional media , from TV to switch to radio, print and billboards, in order to capture consumers' attention, showing their products and getting them to buy, perhaps enriching the advertising of sensations involving, transmitting values \u200b\u200band positive messages. now times have changed, the consumer is at the mercy of a navigation frenetic, almost schizophrenic, among the millions of web pages that populate the internet: who has never happened to end up on a site and stay three seconds, before deciding to leave? How many different sites shall consult in a day, including social networks, search engines, blogs, forums, news sites, online newspapers? Well, the challenge has become twofold:
1. On the one hand the major brands are obliged to invest on the internet, trying to capture consumers of all ages who increasingly moving from traditional media to the Web The statistics speak for themselves, all investments in traditional media are constantly decline, causing a crisis areas that have dominated for years, the investment market, such as printing. On the Web continues to invest, and more precisely conviction. Everything on the Internet is traceable and measurable in order to understand the habits and trends that characterize users.
2. The other side of the coin are the advertising, creative people who every day must meet the challenge of t rovare the best way to capture users' attention : using our experience and technology to fight a fight hard and exciting at the same time, which forces them to constantly reinvent and improve even more. Going to retrieve the users on multiple fronts is a substantial commitment, Stan social networks, capture search engine optimization, curious about online news sites, witch with interactive applications, and inspire enthusiasm with special effects. There are many strategies applied to the digital world.
I think I can say that the advertising of any area of \u200b\u200bdealing with, as are the technicians who work on special effects in movies: I would say that they are better, because besides a " nail "to the chair and the user's attention, are obligated to involve him in a relationship with their product / brand to create quell'affezione that traditional advertising created" easily "between them and the brand, and that has changed with the advent of the web.
is then that the advertising world indulges to invent new techniques and strategies involving. Here's an example of advertising in video games to work Alfa Romeo, Alfa Mito focused on . A good example of cross-media, where the user encounters while affisioni posters and enjoys playing. We will see in the future, new advertising "hidden" in videogames? The player incorporates truly the product or be likely to unconsciously perceive as a subliminal advertising is intended to go directly to the brain?
PS: By the way, notice anything in the picture above?
PS: By the way, notice anything in the picture above?
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