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2 years ago ... Halloween

... Nerina was extinguished. I've already spent a lot of words for her and this time I just want to light a candle to his memory.

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The Halloween is coming ... and with it the ghosts of the typical Halloween

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Royal Marriage The Great Journey 2.0

I would gladly have avoided the blogosphere to add yet another post about the wedding of Princess Victoria, but the Official site of the event Love 2010 made me change my mind.

In particular I refer to this page and the friendly game that is at the bottom of the page and carry to the end of that post.

The technology used is arose from a refreshing Microsoft Lab and allows the use of 3D reconstruction of complex scenes by simply putting together different photos, even with different angles of the same subject.

The name "commercial" is Photosynth and we can define the latest in the family "web 2.0". In fact, after the wiki, forums, blogs and microblogging, you can now actively contribute to the realization of collective photo. From a purely computer, the technology is interesting not only because it can have a 3D space in all of the photos but because he manages to remove the "noise" of photos added by simply realizing that, for example, a child running in front of the door of the basilica of San Marco in Venice is not part of the picture because 10 more photos not involving that child. All this without applying a filter "black list" (which would eliminate "all" children of every landscape) but by creating links between the pictures uploaded.

Because everything has led me to write a post? because I find it very nice to see technology that every day we strive to develop as they become tools for everyday life and I find it a bit 'Hippocratic oath for us IT.

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biciamoNews n.13


biciamoNews n.13


June 7, 2010 The day of the May 15, 2010 has given us great satisfaction, despite a few hours before the time was very unforgiving, we have to gather More than 150 friends to the bike (you can see the video in two parts on youtube, just search Biciamo). And the arrival in the square Martinelli, with the children who went on those fancy tricycles, with the presentation of the exhibition, with miniconvegno with Eugenio Galli FIAB of Milan, gave the flavor of a good party in honor of your bicycle. On this occasion have been released for the city 15 bicycles (the now legendary bike orange). By participating in the 'parade tucci par' of 5 June last year we had the opportunity to re-release of the show and five other orange bike. So many people I met dozens of contacts with women, men and children love the bike. And we have stressed that The organizing group has worked to perfection, and with the opportunity to thank you all again. With this edition of Biciamonews Biciamo want to tell you that does not stop, even raises the following initiatives:

• Bicycle with an aperitif on June 26 next year (10.30) in the park of the former OPP San Martino, organized by friends of the community 'The Oak', with which we are working to recover the bike.
• Presentation of the exhibition on other occasions in the city.
• Finding a permanent space to organize the Ciclofficina.
• Campaign launched 'Friend of Biciamo' addressed to merchants and craftsmen.
Continuation of the campaign
• Liberalabici with periodic release of orange bike.
• We still have a lot of shirts to be sold (to be within the costs). Costs 10 €, please request it, we can send.
  

Please note that the Blog Biciamo always expects contributions www.biciamo.blogspot.com . Blog Report on the positions of the orange bike.

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We have liberated: they are already out there! Where are the pictures of

The abbbiamo released May 15. No lock, no ID. You're crazy, they said. The steal. So what? They are made for cruising. Here is one, on May 22 in the parking Via Bellinzona complete with a padlock. A sign that the present owner keeps us ... Have you seen other around? And, tell, if you can, take a picture! Then mail to como@cittapossibilecomo.org with date and place, or make a comment here . Happy hunting!

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Liberalabici?


On Feisbuk , of \u200b\u200bcourse ...

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Liberalabici: the movie of the event!

FREE BIKE / BICIAMO 2010

Hello guys! Here's the video of the great event of the 15 / 5
(Watch it in Full-HD!)
Part 1: http://www.youtube.com/watch?v=aFLnqq-yqEI
Part 2: http : / / www.youtube.com/watch?v=pSELNetxbOk
Thanks for participation!

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You were not made to live like brutes but to
follow virtue and knowledge

So recite the most famous triplets of Canto XXVI of Dante's Inferno. Words, spoken by quell'Ulisse which, driven by the thirst for knowledge that drove him to leave after a short quell'Itaca so much I suffer.

"following canoscenza" can have several meanings. My personal meaning is the knowledge of the world through direct experience, as much as possible. E 'as the best experience if not a long trip as exciting?

With the excuse of finishing the removal of items left in Naples two years ago, my father and I have organized a small adventure that meant that we become accused of madness by the whole family. What? A small travel Naples - Stockholm by car. Here's the plan travel.

As expected, many were the reactions of friends. Those who like to drive were to say the least envious of the trip, the other, those who consider the machine a mere means of transport, crazy. Personally I feel proud

small businesses. Travelling by car across Europe has an indescribable charm. Savor the small changes kilometer after kilometer was a great feeling, much more beautiful than the cut given by the flight. Let's say that I felt close to 2700 km to those noble scions of the nineteenth century who spent a couple of years traveling the Old Continent.

Here I am with my father's arrival home. In the background you can understand how the machine was full.

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Liberalabici: the track!

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GOOGLE - YAHOO - BING: THE WAR OF THE RESEARCH

When it comes to search engines will consider mainly the three giants of the Web that share this area: Google, Yahoo and Bing . Although

perform the same task on the Internet, or index the web pages to provide a more reliable result, the user can look for information in that network, the three giants of search are based on two basic opposing politician .

In short Google believes that users looking for information on the search engine should find it as quickly as possible , trusting that the results are relevant to his proposed what to look for, then the search operation and click on the link provided takes very little. So the user spends less time on the Google site, the more accurate were the results that were provided, and most will be satisfied!

Yahoo! instead organized its search portal in the opposite way, ie aims to "keep" the user on their site as long as possible . This allows management politician Yahoo! to sell advertising on its portal to a higher price, as a result of users who just browse the many sections that characterizes it. Over the past year has pushed integration in your portal service in common use such as Twitter, Yahoo Answer, Finance and so on., to entice the user has to use them directly from the search portal.

Bing, the Microsoft search engine, was born recently and seeks its own niche in the battle of Search, Yahoo also offers technological support for its users' searches.

Research by comScore in April 2010 of shows a growth of 1% of searches carried out by the American search engines from the previous month, with 15, 53 billion searches in April against 15.43 billion in March.

If we consider the network of the five most popular search sites, you see that Google sites continue their dominance of the U.S. search market in April 2010, although their market share is down to almost 's 1%, from 56.1% to 64.7%.

In second place come the Yahoo sites that are the biggest beneficiaries of the loss of market share to Google, increasing their market from 16.9% to 17.7%.

sites Microsoft is in third place with 11, 8% of the search market, almost on par with the detection of the month of March 2010 (11.7%).

a total of 15.5 billion searches, the number of searches on Google has about 10 billion queries in April 2010, virtually the same as the previous month.

In contrast, sites in Yahoo searches grow by 6% month after month, from 2.6 to 2.75 billion searches.

Microsoft remains virtually unchanged with 1.8 billion.

If you expand the assessment on all sites where you browse, we always find sites that make Google dominates with 23.6 billion searches (A slight loss of '1%), followed by the site's search engine Google with 13.9 billion (- 2%). YouTube is in third place with 10.5 billion, then the sites Yahaoo up 6% (10.5 billion) and to follow the Yahoo search engine himself up 6%. Gradually all the other search sites one after another, almost all at a loss over the previous month.

Yahoo therefore gaining ground in the U.S. and is fighting to win important areas of marketing to the detriment of its main competitor Google. In the coming months this battle will become increasingly important, in part due to 'executive's huge that revolves around the search market , where it has become increasingly important the contribution of these instruments to convey advertising appealing to users. Even in Italy

Yahoo is pushing hard to get publicity, so as to retain the users of the Internet and enhance the value of its brand.

Examples? Here is an advertisement, which shows the most searched words, appeared on the free press of the City May 14, 2010. All Banner style, passed on in the paper.

Another example showing the difference of view on the concept of research platform Yahoo! the exploits to launch its own video advertising or, at the beginning where you can see a tacit reference to its competitors and how will the world of Search, we present their project management search engine. The message that is brought further strengthens the position of Yahoo! offer many services as possible to the navigator, mantenedolo on its website, encouraging them to turn into different sections, in order to channel more publicity as possible to a higher cost for gl advertisers. Here's the nice video of Yahoo. L yeux sont faits and, rien ne va plus ... or maybe not yet ...

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good Italian gente_1



A Teramo the Board of Mayor Brucchi, PdL (Mayor Brown, take note!) Had the happy idea of \u200b\u200bcreating a bike park for the citizens and to give example, had decided to leave the blue car, the news was quickly picked up by major newspapers and The Republic Title "Teramo launches eco-come, all in a bike from the mayor on down"
Great real good initiative ?
should not it considered that some "enlightened" person who has decided to prove his point of view with an appalling act of vandalism!
But here's the news from the daily Center
When, when Italy will never be a country the least civil?
In the meantime, maybe the mayor Brucchi send a message of support to not give up and, indeed, raise!
* the picture was taken from the album released in support of the news, the newspaper The Centre

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May 15, 2010: LIBERALABICI!

http://animoto.com/play/

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biciamoNews n.12

campaign Biciamo 2010 in these two months, has seen the growth and proliferation initiatives, thanks to a group of very active and enthusiastic. In summary:

The campaign
1. LIBERALABICI has been good (and work) unexpected: at least thirty bikes donated or recovered from landfill sites (special thanks to Lambienteinvita of Maslianico). About 15-20 of them, tidied and painted in orange, will be released in the city available to all. The others to follow. The tam tam
2. initial psychiatric community has reached the ears of 'The Oak' where guests, followed by Victoria and Valeria, have been recovered from old bikes and fix it. E 'immediately created a spontaneous collaboration, which is the source of great help for us and an important way to the work done by them. The
3. school, in this case the Media Parini through its manager, has found it very interesting to our initiative, so we scheduled four meetings with students and teachers, in preparation for an actual laboratory cycling, mobility and traffic calming measures for next year school.
4. The exhibition 'on the road', scattered in cities, on all aspects of cycling and our proposals for Como, is in the works and will be ready (15-themed posters) to May 15.
   
5. Ciclofficina The itinerant brainchild of Max and Diana, with 5 events in the city, wants to be an important signal to give birth to a real Ciclofficina stable, a meeting point for lovers of bike and more.
6. The Facebook group: not very numerous (our goal is not the big numbers) has over 150 members attentive to our initiatives.
   
7. campaign 'Friend of Biciamo': latest idea is to involve the traders and craftsmen in Como and ask them a little financial support (microsponsorizzazione). To date we are still self-financed, and the costs increase. Finally
8. the EVENT: Next May 15, of which is attached to the rich program . On that occasion we would like to see us with important numbers, and here even a you, if you believe that bicycles, besides being the means of transport more friendly, economical and fun there is, can really help to improve the lives of our city. Book t-shirt and Biciamo Liberalabici!
   

Dulcis (!?) But not least: the Ministry of Environment has recently established the National Day of the Bicycle , which will make its debut next May 9. We went to see the list of participating municipalities: Como course there's no '.

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Como May 15 - a peaceful invasion

We're coming to 'date event 'of this Biciamo 2010, the enthusiasm (and work) is growing exponentially, the campaign Liberalabici arouses great interest, and you have no idea how many bikes do not use, and still working, jump out from cellars, courtyards, from landfills . Directed by Diana, Max, Ale, with the help of friends of the community psychiatric 'The Oak' led by Victoria and Valeria, bikes are becoming all orange, ready to be released in the city. The Parini school has shown its interest, the boys will meet next week to set up laboratories and then the next year. The Ciclofficina pitches are having success (always Max and Diana), and must make it clear that we need to Como Ciclofficina a stable, important, especially that around the bike becomes a meeting place. Also another campaign, 'Friend of Biciamo' that would involve traders in the city. And then our shows, 15 posters telling all about the bike and especially on our proposals for Como. Enthusiasm to a thousand, on a bit 'but most of our bike, the most sympathetic and friendly there is. And May 15 is just the beginning ...

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Fear of the dark

I'm the first .25 and I'm here to post on the blog. I should be in bed for a while 'because tomorrow the alarm will inexorably to 6.30 (and I surely will ignore up to 7.30).

But I really do not want to go to sleep ... or rather, the problem is not sleep, but locking myself in the dark room by myself knowing that I did not go to sleep immediately. Not that I fear the black man.

fact is, if the 'black man' is that almost masochistic mechanism that pushes us to examine our lives and ourselves.

is a bit 'I did not want to meet black man, and for this I have to keep playing at the PC, to wander the web, watch a movie or do not know another, until I feel tired to the point of knowing that once I fall into bed straight into the arms of Morpheus "without going off."

had been so long since I felt this sensation. And I do not like.

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Dreams

It's always strange to see one of your dreams built by someone else. Do not care how childish and they may be unattainable, the feeling aroused is something that might be expressed thus: "but then it was feasible."

In some cases a bit of envy or regret might occur, but fortunately this is not the case.

Yesterday when I heard about what I have not tried that happiness for this friend who, although not knowing much, I know enough to say that everything was worth only for the scientific method with which he faces any problem, as rare and I always envied.

For my part I can say that at the time was not the only one to covet a doctorate, or even the thesis, with Professor Russell. A last name is not common to those who will say little or nothing about the environment.

Yet if there is a teacher who has indelibly marked in my university course, can not be him. If only for the lessons of the introduction of object-oriented programming: a fantastic lesson based on Greek philosophy that crossed the mind of Plato up to the Aristotelian categories.

Now I will not write the crocodile, but with my friends still remember with pleasure the day of the test end of course when I come and Giannino thrown out because surprised "copy". And he always gave rise to teasing most popular among my friends, the "Goliath, you have the wrong building," which closed the proclamation of the first of two 30 that I took from him. And he repeated after two years, while signing the second 30.

Maybe I'm wrong that the palace really, who knows. We will see in a couple of month or so.

However, I can only wish this friend Professor will affect his professional life as I did it on mine.

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FACEBOOK INVADES THE WEB: NEWS 'THE GOOGLE

was held on 21 and 22 April in San Francisco c ONFERENCE Facebook F8 2010, which were presented the new projects developed by the team and that will characterize the added strength of the most popular social network in the coming years.

The title I chose shows in detail the next steps that the company's Palo Alto is about to make, following the new tools made available to the market in a few words Facebook out of its closed ecosystem and is preparing to invade the web , with the goal of connecting all the network objects (the object I mean video, audio, comments, post, causes, fan pages, games, applications, photos, etc.. .. and now the sites and their components), by focusing on the user.

The great strength of Facebook is linked to two factors:

1) the increasing number of users accessing the social network now has reached 500 million, almost more than 5% of the world's population Access to this tool.

2) ease of use of Facebook for the user, combined with a simple graphic intuitive interface, made possible the recording, the use of the platform, the use of many applications that populate the Facebook ecosystem.

NEW MISSION: THE CONNECTION OBJECT

The power of the tool Facebook has allowed in recent years the connection between different objects within the social network , integrating perfectly with the platform itself, and making their use and ease of use.

The new mission that Facebook is preparing to field is the opening to the entire Web, or the connection of objects that are external to the ecosystem that characterizes closed, with the introduction of "social Plugins", the "open Graph" all web sites can easily interface with the existing platform. The platform name as it physically is a structure on which billions of data are stored, but by reflecting more deeply I get to define social networking, as it increasingly turns to a virtual system for sharing objects.

The new Facebook is introducing tools that are

privacy management

Through a simple "Social App Cool" it is possible to monitor their own privacy.

You can set the preference to be those who send emails to those who give free access to your profile , who to give access to their photos and video with a simple clicks.

communications coming from Facebook may be deleted after 24 hours of receipt:

OPEN GRAPH: The People at the heart

Through this system you can see everything that is associated with your profile, be it friends, brands, causes, events, fun page ...

In addition, Open Graph makes it possible to see who else is connected to the "objects" in my profile is online, my contacts may see my updates with respect to the shared object.

Facebook is moving toward a system more acceptable and semantics.

SOCIAL PLUGIN S: See what we see our friends.

1) The button "Like" (an example is in the top, under the logo of my blog. Thanks though clik!)

In my point of view this tool is the real weapon that allows Facebook to invade anywhere. It can place a button "LIKE" within each website on the web: every user can understand how many other people felt "comfortable" the site on which we stand, how many of our friends felt "nice" web site concerned. It 'also possible to see what they did on the site, what content they clicked more, in short, as they moved inland navigation of the site.

If you decide to click the "Like" is updated on our profile automatically showing our contact preference expressed by us in respect of the sites to which we carried.

2) The work of our friends

E 'can view the status of our friends and their activities.

3) The recommendations

It 's interesting the ability to view and write recommendations to objects with which we interact.

4) The social barriers.

E 'can put a bar inside our dedicated Facebook browsers, which allows us to see different options in real time from our contacts. These include the ability to have the Facebook chat is always available, without having to log into the site.

REAL TIME

Update Profile has become very easy and ensure that all applications that we are automatically updated accordingly.

The final consideration that I can do focuses attention on the profile of each user.

As mentioned in a previous post (Facebook VS Ebay: clash of the titans?) Is interesting to note the great and innovative capacity to collect more data on Facebook users to convey more and more targeted advertising and interesting as possible to each of them.

Facebook now knows about us:

-

about us - when we were born

-

where we live - that we

political orientation - that friends have

- interests that grow

- hobby that we follow

- character that we

- music that we like to listen

- video that we like to see

- Photos that look

- how we interact with our friends

- which causes we support

- that makes us interested

- games that use

- with applications that interact

- that we click advertising

- emotions that we live daily

- what 'is our mood

- what are our concerns

- what are our fears

- what are our dreams

- what are our ambitions

- which advice we give to friends

- what we think of what happens in the world

- what is interesting friends

- what There's other incuriosicce

With the introduction of new instruments Facebook collect many more data. This is the new power of Facebook, which brings it out of its ecosystem to invade the web. Know:

- which sites we visit

- which sites we like

- what we click on the sites

- how much influence the choices of our friends
- what interests us are born
- we are interested in such topics
- etc. ... Facebook

then gather more information about us, giving the public more and more targeted and precise, with which the user will find to do more often and that is unlikely to ignore, being created and equipped specifically to everyone!

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2010 on page 2: THE TRUTH'

One of the largest and most demanding jobs of those involved in Web publishing is having to deal with major brands that have skeletons in the closet. Let me explain: Nowadays anyone can write comments in the network, companies are at the mercy of their own errors that are reported by users angry about blogs, social networking, forums. If your blog is following, that's the omelet is done. Well, almost. In fact, the search engine Google puts in the top positions of search results sites or blogs that are very Clicks, to which many links are directed . This is because the algorithm that Google maintains an excellent rewards the factors listed above, thereby placing the front page of the site regardless of what is written inside. Here some companies, which spend a lot of money on advertising, we saw sully the reputation of sites and blogs that are positioned on the front page , due to the dynamics of the above classification of Google. It 's the case of Carrefour, which is involved in a bad history against an autistic boy who was treated badly during an event organized in September 2008 by Carrefour. This boy's mother told the network 's episode, which created a link exchange, a number of clicks and a number of relevant comments. resonance that had the article in the mother has made the site in question is over the top results following the search of the word "Carrefour" on Google. This is a big problem for companies, because an isolated incident, as tragic, leads an influential negative publicity about the company.

Here come into play in the web advertising , c he must find a way to "make disappear" from the first page negative comments, and often are created independent section of the site, contests, games, special events, child sites, blogs, ad hoc, all well publicized so that is confined above the negative comment on the first page of Google. And many of us can! The weather then does the rest, in the sense that a comment from a couple of years ago tends to lose interest over time.

is then that if you go in page 2 of Google and beyond, the skeletons in the closet jump out! The truths are hidden, sent after the first page, calculating that in most cases the average user only looks at the first results on Google.

Today if you type the word "Carrefour" on Google first page results are in normal positive, no negative comments. But if you scroll down the pages here that in the third page we find the comment left by his mother:

Another example is Air Dolomiti, an airline that was involved in August 2008 in an ugly situation: a plane was evacuated, but luckily it was on the ground, due to a fire. That's with good tricks and a lot of work has finally managed to get the news directly in page 4 of Google.

The conclusion that I remember is a problem that the 3 parties involved:

1. Companies suffer negative publicity for an episode (though it is severe) and often have to rely on substantial investment in order to hide it and pass it into the background.

2. Advertisers must find new technical to climb in 2nd or 3rd page results "negative" that are on the front page.

3. The user that searchers trust the first page of Google and only see gold, not realizing that all that glitters is gold!

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For a casual reader

is a good deal 'that I do not write on this blog despite of things to say there are plenty of them. But this post is not meant to be a tale of what happens to me as a message that I hope will not is never read by the recipient.

A recipient that I apologize for what I did this morning: I was a selfish immature.

PS: any comment at the bottom of this post is pointless and, bluntly, do not want.

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ADVERTISING HIDDEN 'SUBLIMINAL in video games?

The biggest challenge for famous brands today is to be found by users, are increasingly dispersed across multiple fronts. Let me explain: n years he spent a lot of money is a great brand to place its advertising in traditional media , from TV to switch to radio, print and billboards, in order to capture consumers' attention, showing their products and getting them to buy, perhaps enriching the advertising of sensations involving, transmitting values \u200b\u200band positive messages. now times have changed, the consumer is at the mercy of a navigation frenetic, almost schizophrenic, among the millions of web pages that populate the internet: who has never happened to end up on a site and stay three seconds, before deciding to leave? How many different sites shall consult in a day, including social networks, search engines, blogs, forums, news sites, online newspapers? Well, the challenge has become twofold:

1. On the one hand the major brands are obliged to invest on the internet, trying to capture consumers of all ages who increasingly moving from traditional media to the Web The statistics speak for themselves, all investments in traditional media are constantly decline, causing a crisis areas that have dominated for years, the investment market, such as printing. On the Web continues to invest, and more precisely conviction. Everything on the Internet is traceable and measurable in order to understand the habits and trends that characterize users.

2. The other side of the coin are the advertising, creative people who every day must meet the challenge of t rovare the best way to capture users' attention : using our experience and technology to fight a fight hard and exciting at the same time, which forces them to constantly reinvent and improve even more. Going to retrieve the users on multiple fronts is a substantial commitment, Stan social networks, capture search engine optimization, curious about online news sites, witch with interactive applications, and inspire enthusiasm with special effects. There are many strategies applied to the digital world.

I think I can say that the advertising of any area of \u200b\u200bdealing with, as are the technicians who work on special effects in movies: I would say that they are better, because besides a " nail "to the chair and the user's attention, are obligated to involve him in a relationship with their product / brand to create quell'affezione that traditional advertising created" easily "between them and the brand, and that has changed with the advent of the web.

is then that the advertising world indulges to invent new techniques and strategies involving. Here's an example of advertising in video games to work Alfa Romeo, Alfa Mito focused on . A good example of cross-media, where the user encounters while affisioni posters and enjoys playing. We will see in the future, new advertising "hidden" in videogames? The player incorporates truly the product or be likely to unconsciously perceive as a subliminal advertising is intended to go directly to the brain?

PS: By the way, notice anything in the picture above?