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Fear of the dark

I'm the first .25 and I'm here to post on the blog. I should be in bed for a while 'because tomorrow the alarm will inexorably to 6.30 (and I surely will ignore up to 7.30).

But I really do not want to go to sleep ... or rather, the problem is not sleep, but locking myself in the dark room by myself knowing that I did not go to sleep immediately. Not that I fear the black man.

fact is, if the 'black man' is that almost masochistic mechanism that pushes us to examine our lives and ourselves.

is a bit 'I did not want to meet black man, and for this I have to keep playing at the PC, to wander the web, watch a movie or do not know another, until I feel tired to the point of knowing that once I fall into bed straight into the arms of Morpheus "without going off."

had been so long since I felt this sensation. And I do not like.

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Dreams

It's always strange to see one of your dreams built by someone else. Do not care how childish and they may be unattainable, the feeling aroused is something that might be expressed thus: "but then it was feasible."

In some cases a bit of envy or regret might occur, but fortunately this is not the case.

Yesterday when I heard about what I have not tried that happiness for this friend who, although not knowing much, I know enough to say that everything was worth only for the scientific method with which he faces any problem, as rare and I always envied.

For my part I can say that at the time was not the only one to covet a doctorate, or even the thesis, with Professor Russell. A last name is not common to those who will say little or nothing about the environment.

Yet if there is a teacher who has indelibly marked in my university course, can not be him. If only for the lessons of the introduction of object-oriented programming: a fantastic lesson based on Greek philosophy that crossed the mind of Plato up to the Aristotelian categories.

Now I will not write the crocodile, but with my friends still remember with pleasure the day of the test end of course when I come and Giannino thrown out because surprised "copy". And he always gave rise to teasing most popular among my friends, the "Goliath, you have the wrong building," which closed the proclamation of the first of two 30 that I took from him. And he repeated after two years, while signing the second 30.

Maybe I'm wrong that the palace really, who knows. We will see in a couple of month or so.

However, I can only wish this friend Professor will affect his professional life as I did it on mine.

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FACEBOOK INVADES THE WEB: NEWS 'THE GOOGLE

was held on 21 and 22 April in San Francisco c ONFERENCE Facebook F8 2010, which were presented the new projects developed by the team and that will characterize the added strength of the most popular social network in the coming years.

The title I chose shows in detail the next steps that the company's Palo Alto is about to make, following the new tools made available to the market in a few words Facebook out of its closed ecosystem and is preparing to invade the web , with the goal of connecting all the network objects (the object I mean video, audio, comments, post, causes, fan pages, games, applications, photos, etc.. .. and now the sites and their components), by focusing on the user.

The great strength of Facebook is linked to two factors:

1) the increasing number of users accessing the social network now has reached 500 million, almost more than 5% of the world's population Access to this tool.

2) ease of use of Facebook for the user, combined with a simple graphic intuitive interface, made possible the recording, the use of the platform, the use of many applications that populate the Facebook ecosystem.

NEW MISSION: THE CONNECTION OBJECT

The power of the tool Facebook has allowed in recent years the connection between different objects within the social network , integrating perfectly with the platform itself, and making their use and ease of use.

The new mission that Facebook is preparing to field is the opening to the entire Web, or the connection of objects that are external to the ecosystem that characterizes closed, with the introduction of "social Plugins", the "open Graph" all web sites can easily interface with the existing platform. The platform name as it physically is a structure on which billions of data are stored, but by reflecting more deeply I get to define social networking, as it increasingly turns to a virtual system for sharing objects.

The new Facebook is introducing tools that are

privacy management

Through a simple "Social App Cool" it is possible to monitor their own privacy.

You can set the preference to be those who send emails to those who give free access to your profile , who to give access to their photos and video with a simple clicks.

communications coming from Facebook may be deleted after 24 hours of receipt:

OPEN GRAPH: The People at the heart

Through this system you can see everything that is associated with your profile, be it friends, brands, causes, events, fun page ...

In addition, Open Graph makes it possible to see who else is connected to the "objects" in my profile is online, my contacts may see my updates with respect to the shared object.

Facebook is moving toward a system more acceptable and semantics.

SOCIAL PLUGIN S: See what we see our friends.

1) The button "Like" (an example is in the top, under the logo of my blog. Thanks though clik!)

In my point of view this tool is the real weapon that allows Facebook to invade anywhere. It can place a button "LIKE" within each website on the web: every user can understand how many other people felt "comfortable" the site on which we stand, how many of our friends felt "nice" web site concerned. It 'also possible to see what they did on the site, what content they clicked more, in short, as they moved inland navigation of the site.

If you decide to click the "Like" is updated on our profile automatically showing our contact preference expressed by us in respect of the sites to which we carried.

2) The work of our friends

E 'can view the status of our friends and their activities.

3) The recommendations

It 's interesting the ability to view and write recommendations to objects with which we interact.

4) The social barriers.

E 'can put a bar inside our dedicated Facebook browsers, which allows us to see different options in real time from our contacts. These include the ability to have the Facebook chat is always available, without having to log into the site.

REAL TIME

Update Profile has become very easy and ensure that all applications that we are automatically updated accordingly.

The final consideration that I can do focuses attention on the profile of each user.

As mentioned in a previous post (Facebook VS Ebay: clash of the titans?) Is interesting to note the great and innovative capacity to collect more data on Facebook users to convey more and more targeted advertising and interesting as possible to each of them.

Facebook now knows about us:

-

about us - when we were born

-

where we live - that we

political orientation - that friends have

- interests that grow

- hobby that we follow

- character that we

- music that we like to listen

- video that we like to see

- Photos that look

- how we interact with our friends

- which causes we support

- that makes us interested

- games that use

- with applications that interact

- that we click advertising

- emotions that we live daily

- what 'is our mood

- what are our concerns

- what are our fears

- what are our dreams

- what are our ambitions

- which advice we give to friends

- what we think of what happens in the world

- what is interesting friends

- what There's other incuriosicce

With the introduction of new instruments Facebook collect many more data. This is the new power of Facebook, which brings it out of its ecosystem to invade the web. Know:

- which sites we visit

- which sites we like

- what we click on the sites

- how much influence the choices of our friends
- what interests us are born
- we are interested in such topics
- etc. ... Facebook

then gather more information about us, giving the public more and more targeted and precise, with which the user will find to do more often and that is unlikely to ignore, being created and equipped specifically to everyone!

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2010 on page 2: THE TRUTH'

One of the largest and most demanding jobs of those involved in Web publishing is having to deal with major brands that have skeletons in the closet. Let me explain: Nowadays anyone can write comments in the network, companies are at the mercy of their own errors that are reported by users angry about blogs, social networking, forums. If your blog is following, that's the omelet is done. Well, almost. In fact, the search engine Google puts in the top positions of search results sites or blogs that are very Clicks, to which many links are directed . This is because the algorithm that Google maintains an excellent rewards the factors listed above, thereby placing the front page of the site regardless of what is written inside. Here some companies, which spend a lot of money on advertising, we saw sully the reputation of sites and blogs that are positioned on the front page , due to the dynamics of the above classification of Google. It 's the case of Carrefour, which is involved in a bad history against an autistic boy who was treated badly during an event organized in September 2008 by Carrefour. This boy's mother told the network 's episode, which created a link exchange, a number of clicks and a number of relevant comments. resonance that had the article in the mother has made the site in question is over the top results following the search of the word "Carrefour" on Google. This is a big problem for companies, because an isolated incident, as tragic, leads an influential negative publicity about the company.

Here come into play in the web advertising , c he must find a way to "make disappear" from the first page negative comments, and often are created independent section of the site, contests, games, special events, child sites, blogs, ad hoc, all well publicized so that is confined above the negative comment on the first page of Google. And many of us can! The weather then does the rest, in the sense that a comment from a couple of years ago tends to lose interest over time.

is then that if you go in page 2 of Google and beyond, the skeletons in the closet jump out! The truths are hidden, sent after the first page, calculating that in most cases the average user only looks at the first results on Google.

Today if you type the word "Carrefour" on Google first page results are in normal positive, no negative comments. But if you scroll down the pages here that in the third page we find the comment left by his mother:

Another example is Air Dolomiti, an airline that was involved in August 2008 in an ugly situation: a plane was evacuated, but luckily it was on the ground, due to a fire. That's with good tricks and a lot of work has finally managed to get the news directly in page 4 of Google.

The conclusion that I remember is a problem that the 3 parties involved:

1. Companies suffer negative publicity for an episode (though it is severe) and often have to rely on substantial investment in order to hide it and pass it into the background.

2. Advertisers must find new technical to climb in 2nd or 3rd page results "negative" that are on the front page.

3. The user that searchers trust the first page of Google and only see gold, not realizing that all that glitters is gold!

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For a casual reader

is a good deal 'that I do not write on this blog despite of things to say there are plenty of them. But this post is not meant to be a tale of what happens to me as a message that I hope will not is never read by the recipient.

A recipient that I apologize for what I did this morning: I was a selfish immature.

PS: any comment at the bottom of this post is pointless and, bluntly, do not want.

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ADVERTISING HIDDEN 'SUBLIMINAL in video games?

The biggest challenge for famous brands today is to be found by users, are increasingly dispersed across multiple fronts. Let me explain: n years he spent a lot of money is a great brand to place its advertising in traditional media , from TV to switch to radio, print and billboards, in order to capture consumers' attention, showing their products and getting them to buy, perhaps enriching the advertising of sensations involving, transmitting values \u200b\u200band positive messages. now times have changed, the consumer is at the mercy of a navigation frenetic, almost schizophrenic, among the millions of web pages that populate the internet: who has never happened to end up on a site and stay three seconds, before deciding to leave? How many different sites shall consult in a day, including social networks, search engines, blogs, forums, news sites, online newspapers? Well, the challenge has become twofold:

1. On the one hand the major brands are obliged to invest on the internet, trying to capture consumers of all ages who increasingly moving from traditional media to the Web The statistics speak for themselves, all investments in traditional media are constantly decline, causing a crisis areas that have dominated for years, the investment market, such as printing. On the Web continues to invest, and more precisely conviction. Everything on the Internet is traceable and measurable in order to understand the habits and trends that characterize users.

2. The other side of the coin are the advertising, creative people who every day must meet the challenge of t rovare the best way to capture users' attention : using our experience and technology to fight a fight hard and exciting at the same time, which forces them to constantly reinvent and improve even more. Going to retrieve the users on multiple fronts is a substantial commitment, Stan social networks, capture search engine optimization, curious about online news sites, witch with interactive applications, and inspire enthusiasm with special effects. There are many strategies applied to the digital world.

I think I can say that the advertising of any area of \u200b\u200bdealing with, as are the technicians who work on special effects in movies: I would say that they are better, because besides a " nail "to the chair and the user's attention, are obligated to involve him in a relationship with their product / brand to create quell'affezione that traditional advertising created" easily "between them and the brand, and that has changed with the advent of the web.

is then that the advertising world indulges to invent new techniques and strategies involving. Here's an example of advertising in video games to work Alfa Romeo, Alfa Mito focused on . A good example of cross-media, where the user encounters while affisioni posters and enjoys playing. We will see in the future, new advertising "hidden" in videogames? The player incorporates truly the product or be likely to unconsciously perceive as a subliminal advertising is intended to go directly to the brain?

PS: By the way, notice anything in the picture above?

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FACEBOOK VS EBAY: Clash of the Titans? You're worth $ 3.6

Facebook continues to grow and increase the amount of users who log on every day at the site of most popular social network in the world. Previously we have seen statistics that say that the traffic has passed up for Facebook to Google, after several years in which the most used search engine dominated the rankings of most visited site. The Facebook's strategic moves to continue to grow and expand are not over: with the birth of Fac ebook Marketplace, the American giant is now seeking to enter the world of e-commerce with the aim of taking the place of the equally famous Ebay? The reality is that users accessing the platform can place ads of all types, from the sale of items at that consultancy and services. But there's more: In addition to buy and sell, you can give the goods in his possession, and even donate money to groups or famous cases as Facebook is a rich container. The ideas that I can do are two:

1. Anyone who sells something must review its policies on privacy on Facebook, as in the way which set the platform "Facebook Marketplace", the buyer / user interested party may have the wrong idea because of the seller photos, videos and comments that enhance the profile of the seller, going to influence the decision of 'auction. The risk is that a picture of a celebration that is portrayed in a not very presentable, or a comment with a political background, or other mechanisms that are generated in the world of Facebook, can compromise the success of a hypothetical choice d ' purchase by the buyer.

2. The Facebook Marketplace is another tool that uses Facebook to collect data on users, behind the simple ability to sell or buy items, in fact, lies the opportunity for the inevitable Facebook's collect information on what we watch, we are interested, we sell and we buy. All this wealth of information can be summed with those of our profile, the friends we have, the interest that we follow, we look at the videos, photos that tell our life. So the usefulness of this tool is mainly in favor of Facebook , which will convey increasingly targeted advertising attractive to the user who uses it daily.

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ON FACEBOOK

What's a person on social networking sites? How can you monetize a contact who signs up and participates in these large digital platforms? These are only two questions that interrogate the investors on the one hand, whose purpose is to allocate funds on the right vehicles to sell their products, as well as advertisers, who must invent and find ways to involve the consumer to a product or service. The social network for excellence is Facebook , Which is structured as a closed ecosystem and inviolable, often does not release news about the world of advertising on its platform. This is why the company Vitrue that deals with Social carried out a statistical calculation on the fans who sign up and fill the pages of the various brands on Facebook. The company has calculated that a person on Facebook is worth $ 3.6 ! The calculation was based by relating the number of impressions (advertising) where a user is exposed, compared to clicks that are made and then buying unsuccessful. Here developed the mathematical formula:

The number is unbelievable if you think of groups of fans on the pages of famous brands that reach more than 5 million users. An example? Starbucks, one of the largest groups on Facebook has 6.8 million fans : the value of this number of users is therefore approximately $ 24,400,000 ! Calculations are estimates, but certainly the numbers are. Maybe social networks are useful not only for users who join, but also to advertisers who monetize these communities.

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VIRALS BEST VIDEO

Internet is full of videos circulating on social networking sites such as YouTube, Facebook, Twitter and more. The best made were created by the big brands, which have the highest budget to be devoted to creating products of high grade. All the videos have the pretension inherent in themselves to become viral, or to be shared and disseminated as possible between the network users. but not all make it.

L 'agency Millward Brown examined 102 viral campaigns and noted that the chances of success are low, only 15% campaign goes viral.
Here is the proposal of some of the best spots viral who have had success in recent months:


OLD SPICE - The Man Your Man Could Smell Like

AUDI - Green Car

SNICKERS



WALMART - Clown Commercial


COCA-COLA - Happiness Machine



CARL'S Jr. - New Grilled Chicken Salads

GOOGLE NEXIUS ONE - Ninja's Unboxing



To improve your viral campaigns here are ten key points suggested by the blog virally :

- Be realistic only a few ads reach the most successful

- Creativity : You need a distinctive and compelling ad, creativity is the mission-critical to get people to watch videos online;

- Do not forget, the ad must be strongly of brand to be effective;

- Take in account the need for different positioning strategies of the media based on the nature of target;

- Made videos that are easy to find ( simple and given the name video search fee);

- Integration of other media ;

- Consider whether ; a celebrity will adapt to your brand and increase the potential visibility of advertising;

- Consider the potential of an idea for a campaign: is greater than the discard?

- spread it as much as possible is more widespread campaign, reach more people, regardless of the speed with which it passes.

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WAR OF SOCIAL NETWORKS

is underway a real war: the war of social networks . Over the past year have increased more and more diversified in all sectors and areas as possible: esistoni blog on culture, art, sports, medicine, health, hobbies, money, etc. ... there are about a million . What then is the real war? stay alive! As in a conflict of galactic proportions, each social network has to fight for their survival , improvement, innovation, changing, adapting, listening. All to capture what the user's attention , keep it within its own platform, making it consume their own tools. Many are born and many die. Giants such as Facebook, Twitter, etc.. have found the model of executive's right, you have found the right place at the right time, are born with different purposes and were welcomed by the public for other purposes ... and a bit of fortuitous circumstances helped the spread and development of winning.

thus presents a funny video in Italian that serves as a good example of what has become a war between social media, with an ending that speculates on questionable comparison between virtual reality and real reality.

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IPAD PRESENTATION

were presented just the numbers that have characterized the release of 'iPad . The numbers are interesting and show that the Apple device is the forerunner to this type of technology. Have been sold so far over 600,000 iPad , there are 3,500 applications for the iPad sull'AppleStore and have been downloaded more than 250,000 iBooks . The applications relate to topics for the iPad as a comic, universe, time, baseball, cooking, finance, film ...

These numbers were presented the ' April 8, 2010 by Steve Jobs during the conference for the release of firmware 4.0 for iPhone . The video you find on Apple's site at this address (it is complete, the numbers are beginning dell'iPad):

http://events.apple.com.edgesuite.net/1004fk8d5gt/event/

is instead the "unpacking " dell'iPad (played by the team of Macity - video in Italian)

And here are the to close some applications and curiosity about how the iPad (conducted by the team of Macity - video in Italian)

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AVATAR: OUR FUTURE? [Video]

The advent of social networks has radically changed the way of relating between people of all ages and educational wing. Who first, who after all we were to impact with the revolution of social life: young people are using the internet and these tools of aggregation of people since birth, fewer young people commit themselves to learn how to use the same tools and to cover the digital generation gap. But not everything that glitters is gold: the use made of these platforms can result in increasing isolation of the person who interacts with a number of virtual friends through your computer or portable devices (mobile phones, smartphones, PDAs, etc. ..) . Almost without realizing it we are to forget the past habits, enjoyment of certain recreational and social situations that before the advent of the Web and its rapid development all godavamo. This beautiful video I present an example of how relations have changed nowadays. Powered by TRWA Vancouver YMCA, tells us that the 'use Internet increased by +73% the visits to parks decreased by -10% the sport -20% and eat a meal with family and other data -14% yet. We will end as of Avatar? The title is: "Where did community go? "

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IPAD

Apple has sold between 600,000 and 700,000 during the first iPads days of sales of the tablet computer, according to Piper Jaffray analyst Gene Munster Saturday who wrote a note to investors .

"19 of the 20 stores that we have yet known the availability of all the models, which is a positive trend for sales of the first day, since Apple has been able to meet most of the application. Also, we found longer than expected length of the file in five Apple stores that we interviewed. For example, the 5th Avenue store in New York, we counted 730 people lined up at 9 am (when I started dell'iPad sales) compared to our previous count of 350 per iPhone 3G, iPhone 3G and 540 people. Similar to the previous situations, the file was extinguished within an hour of opening to store. Put in perspective, the launch iPad ".

regard to research on the web it is interesting to analyze the trend that characterized the word in the iPad last 12 months.

With regard to research in global in last 12 months, you notice that the flat trend line (the top) from June 2009, when it became known that Apple was about to launch a new project on the market, in January 2010, during the launch of the tablet: we see exponential surge of research. In the days after the searches have decreased but have maintained a consistent trend.

The bottom line is the number news generated for the period analyzed: it is obvious that the line reflects the progress made in the area of \u200b\u200bresearch.

If the analysis is restricted to ' last month you notice that there was an increase of research near the exit dell'iPad in American history.

The trend of research in Italy is interesting in the last 12 months , because the term is iPad sought only from mid-January onwards, the launch of the tablet on the market. Even the news is generated in that time period, a sign that Italy is, as always in the field of technological / digital, behind the times.

Happy Easter!

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THE FREE RIDES ARE ORANGE!


If you have a bicycle, any condition, you want "free", you can deliver it to:

• COURTYARD 105
an art gallery in an architectural office, 105 Viale Lecco, Como
349 4730506 Milena Ghielmetti

• orthopedic shops ELLI
via dei Mulini 19, Como 9-12 and 14-18 h
Alexander, Paul

• EUROBURGO
via Burgo second Maslianico
031 513109-031 513 448 Alberto, Marco


Waiting to find a suitable space to accommodate a stable Ciclofficina set up in Como and its 5 Ciclofficina pitches where you meet, you fix your own bicycle and have all the information about our initiatives.

from 15 to 18 in the following days: •

Sun April 18 - yard line of the tram, Camnago
• Fri April 23 - Library City Como
• Sat April 24 - House Massei, Albate
• Fri April 30 - Railway Como Borghi
• Sun May 9 - Lake Como Station

Febreze Living Organism

campaign LIBERALABICI
























biciamo The group of possible cities, continuing with the initiatives already taken forward since 2007 to promote the use of bicycles in town for everyday use, is organizing the campaign in the spring 2010 Liberalabici to recirculate, in the city, free of charge for everyone, old bikes recovered from the cellars, courtyards, from landfills.
Waiting to find a suitable space to accommodate a Ciclofficina, prepare, from April to Como, Rebbio, Albate, 5 positions of Ciclofficina traveling.
May is the month of the bike, with a show on the road, several initiatives on topic, and a final party, with a 10 km bike ride in the city, May 15, 2010

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Who'll stop the invasion of the SUV?

Dedicated to Alberto Bracchi Honorary President The city can de como
and Darko Pandakovic mayor known anti-SUV