Internet is full of videos circulating on social networking sites such as YouTube, Facebook, Twitter and more. The best made were created by the big brands, which have the highest budget to be devoted to creating products of high grade. All the videos have the pretension inherent in themselves to become viral, or to be shared and disseminated as possible between the network users. but not all make it.
L 'agency Millward Brown examined 102 viral campaigns and noted that the chances of success are low, only 15% campaign goes viral. Here is the proposal of some of the best spots viral who have had success in recent months:
OLD SPICE - The Man Your Man Could Smell Like
AUDI - Green Car
SNICKERS
WALMART - Clown Commercial
COCA-COLA - Happiness Machine
CARL'S Jr. - New Grilled Chicken Salads
WALMART - Clown Commercial
COCA-COLA - Happiness Machine
CARL'S Jr. - New Grilled Chicken Salads
GOOGLE NEXIUS ONE - Ninja's Unboxing
To improve your viral campaigns here are ten key points suggested by the blog virally :
To improve your viral campaigns here are ten key points suggested by the blog virally :
- Be realistic only a few ads reach the most successful
- Creativity : You need a distinctive and compelling ad, creativity is the mission-critical to get people to watch videos online;
- Do not forget, the ad must be strongly of brand to be effective;
- Take in account the need for different positioning strategies of the media based on the nature of target;
- Made videos that are easy to find ( simple and given the name video search fee);
- Integration of other media ;
- Consider whether ; a celebrity will adapt to your brand and increase the potential visibility of advertising;
- Consider the potential of an idea for a campaign: is greater than the discard?
- spread it as much as possible is more widespread campaign, reach more people, regardless of the speed with which it passes.
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