What's a person on social networking sites? How can you monetize a contact who signs up and participates in these large digital platforms? These are only two questions that interrogate the investors on the one hand, whose purpose is to allocate funds on the right vehicles to sell their products, as well as advertisers, who must invent and find ways to involve the consumer to a product or service. The social network for excellence is Facebook , Which is structured as a closed ecosystem and inviolable, often does not release news about the world of advertising on its platform. This is why the company Vitrue that deals with Social carried out a statistical calculation on the fans who sign up and fill the pages of the various brands on Facebook. The company has calculated that a person on Facebook is worth $ 3.6 ! The calculation was based by relating the number of impressions (advertising) where a user is exposed, compared to clicks that are made and then buying unsuccessful. Here developed the mathematical formula:
The number is unbelievable if you think of groups of fans on the pages of famous brands that reach more than 5 million users. An example? Starbucks, one of the largest groups on Facebook has 6.8 million fans : the value of this number of users is therefore approximately $ 24,400,000 ! Calculations are estimates, but certainly the numbers are. Maybe social networks are useful not only for users who join, but also to advertisers who monetize these communities.
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