When it comes to search engines will consider mainly the three giants of the Web that share this area: Google, Yahoo and Bing . Although
perform the same task on the Internet, or index the web pages to provide a more reliable result, the user can look for information in that network, the three giants of search are based on two basic opposing politician .
In short Google believes that users looking for information on the search engine should find it as quickly as possible , trusting that the results are relevant to his proposed what to look for, then the search operation and click on the link provided takes very little. So the user spends less time on the Google site, the more accurate were the results that were provided, and most will be satisfied!
Yahoo! instead organized its search portal in the opposite way, ie aims to "keep" the user on their site as long as possible . This allows management politician Yahoo! to sell advertising on its portal to a higher price, as a result of users who just browse the many sections that characterizes it. Over the past year has pushed integration in your portal service in common use such as Twitter, Yahoo Answer, Finance and so on., to entice the user has to use them directly from the search portal.
Bing, the Microsoft search engine, was born recently and seeks its own niche in the battle of Search, Yahoo also offers technological support for its users' searches.
Research by comScore in April 2010 of shows a growth of 1% of searches carried out by the American search engines from the previous month, with 15, 53 billion searches in April against 15.43 billion in March.
If we consider the network of the five most popular search sites, you see that Google sites continue their dominance of the U.S. search market in April 2010, although their market share is down to almost 's 1%, from 56.1% to 64.7%.
In second place come the Yahoo sites that are the biggest beneficiaries of the loss of market share to Google, increasing their market from 16.9% to 17.7%.
sites Microsoft is in third place with 11, 8% of the search market, almost on par with the detection of the month of March 2010 (11.7%).
a total of 15.5 billion searches, the number of searches on Google has about 10 billion queries in April 2010, virtually the same as the previous month.
In contrast, sites in Yahoo searches grow by 6% month after month, from 2.6 to 2.75 billion searches.
Microsoft remains virtually unchanged with 1.8 billion.
If you expand the assessment on all sites where you browse, we always find sites that make Google dominates with 23.6 billion searches (A slight loss of '1%), followed by the site's search engine Google with 13.9 billion (- 2%). YouTube is in third place with 10.5 billion, then the sites Yahaoo up 6% (10.5 billion) and to follow the Yahoo search engine himself up 6%. Gradually all the other search sites one after another, almost all at a loss over the previous month.
Yahoo therefore gaining ground in the U.S. and is fighting to win important areas of marketing to the detriment of its main competitor Google. In the coming months this battle will become increasingly important, in part due to 'executive's huge that revolves around the search market , where it has become increasingly important the contribution of these instruments to convey advertising appealing to users. Even in Italy
Yahoo is pushing hard to get publicity, so as to retain the users of the Internet and enhance the value of its brand.
Examples? Here is an advertisement, which shows the most searched words, appeared on the free press of the City May 14, 2010. All Banner style, passed on in the paper.
Yahoo is pushing hard to get publicity, so as to retain the users of the Internet and enhance the value of its brand.
Examples? Here is an advertisement, which shows the most searched words, appeared on the free press of the City May 14, 2010. All Banner style, passed on in the paper.
Another example showing the difference of view on the concept of research platform Yahoo! the exploits to launch its own video advertising or, at the beginning where you can see a tacit reference to its competitors and how will the world of Search, we present their project management search engine. The message that is brought further strengthens the position of Yahoo! offer many services as possible to the navigator, mantenedolo on its website, encouraging them to turn into different sections, in order to channel more publicity as possible to a higher cost for gl advertisers. Here's the nice video of Yahoo. L yeux sont faits and, rien ne va plus ... or maybe not yet ...
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